RETAIL DATA BY JUMIA.

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• Nigeria's GDP is expected to grow from one hundred and seventy eight  billion dollars in 2012 to  seven hundred billion dollars in 2020. 
• Nigeria would have 140 million mobile users by 2015.
• 30 percent of mobile users  have smartphones.
• Jumia sold more smartphones in July 2015 than they did in the whole of 2013.
• Nationwide sales of smartphones would increase to 12 million yearly by 2015.
• The average price of smartphones on jumia was 55 K in 2013, its now 25 k in 2015 due to competition.
• 62 percent of Nigerians are 25 yrs and younger.
• 66 percent of Nigerians are online at least every hour and 20 percent use the internet at least 10 times a day.
• By 2020, 27 percent of Nigerians would be middle class.
• There were  255 percent more App downloads in the first 6 months of 2015 than the whole of 2014