RETAIL DATA BY JUMIA.

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• Nigeria's GDP is expected to grow from one hundred and seventy eight  billion dollars in 2012 to  seven hundred billion dollars in 2020. 
• Nigeria would have 140 million mobile users by 2015.
• 30 percent of mobile users  have smartphones.
• Jumia sold more smartphones in July 2015 than they did in the whole of 2013.
• Nationwide sales of smartphones would increase to 12 million yearly by 2015.
• The average price of smartphones on jumia was 55 K in 2013, its now 25 k in 2015 due to competition.
• 62 percent of Nigerians are 25 yrs and younger.
• 66 percent of Nigerians are online at least every hour and 20 percent use the internet at least 10 times a day.
• By 2020, 27 percent of Nigerians would be middle class.
• There were  255 percent more App downloads in the first 6 months of 2015 than the whole of 2014

what factors would you consider before paying more for a product or service?

What factors would you consider before paying more for a good or service at a physical or online mall?

A-Awoof

B-Buga

C-Ghenghen Effect..

D-Awoof +ghenghen

E-Awoof+Buga+ Ghenghen effect.

where Awoof means pricing
Buga means an Enviable Brand
Ghenghen Effect means User experience.

BABA IJEBU AND THE FUTURE OF ONLINE MERCHANDISING.

                                 

“Despite the fact that I don’t have Scandinavian ancestors, playing in the snow and visiting the las vegas strip has always been my ultimate fantasy” says Lasisi a banker from one of the old generation banks who was sacked about 5 yrs ago, with a bleak future and a gloomy disposition staring at him with disdain, and frustration hanging on his droopy neck,  with clothes old and dirty, and his dark skin lacking wash while his  thin hair is  gradually falling out  of  his once cerebral scalp, his eyes looking  dreamy as if he has had a wrap or two of Indian hemp(cannabis)  as his feet  get tucked into old slippers of different colors.

Planning his next line of strategy that would save him from his current quagmire, he echoes the words “sure banker wetin be today number” as he attempts to get the attention of the premier lotto agent(baba ijebu) his refined pidgin at the obalende axis of Lagos raised lots of unanswered questions like “oyinbo o jawo mo o street ti take over” said a bystander at the pooling boot, some nostalgic goose pimples suddenly took over him  as the  agent repeated  more coherently and audibly the  numbers 1,1, 60, 61 and single 5.

After following Lasisi’s story closely, I couldn’t help but ask myself  how many people believe gambling can save them from their predicament  and how a  local much older gambling game  like kalo kalo  evolved into a more sophisticated Baba ijebu, and then online betting like sure bet, and merry bet which appeals to a more tech savvy audience. Can we then say we are in the “golden era” of sports in Nigeria?

 I also hope government would be able to capture value with an efficient tax system that serves these markets, and who knows in the subsequent future online merchandising  of local league jerseys using an E-payment portal like Verve, Pay Attitude etc  would become popular among the ruling class, with a visionary government in place,  I can say the future of online sport retail is bright.

Share your thoughts with me concerning  Baba Ijebu,  online betting and whether it  sends positive omen towards a bright future for football merchandising.

What kind of shopper are you? and what factors , influences your shopping habits

1. THE  "GHENGHEN LOVER"- you love shopping as a way of life,  you  are always seeking new adventures and experiences associated with your favourite brand. E.g you love Guaranty trust bank because they make  the Lagos fashion and design week memorable and they celebrate your values.
2. The" KOKO-BAE"- This is a very detail oriented customer, who is willing to pay premium for brands she perceives to be exclusive and high quality.
3. MISS" SHOW ME THE MONEY"- You have no time for rubbish, shopping for you is just a mission nothing more, you focus on efficiency only, you are not too brand specific. E.g the best place to shop is the closest place to you.
4. OVERKAKU- You are the kind of shopper that is always looking for the best deal possible, you love loyalty programs, you validate the price and value of products by comparing it with other vendors.

        If you are between the ages of 18-35  signify with the letter A in front of the numbers and if you are female signify with the letter  F and vice versa..

       If you are less than 18   signify with the letter B.

       If you are above 35  signify with the letter  C..

       Share your thoughts.

RETAIL GLOBAL FACTS

ARE THE IYALAJE’S STILL TRENDING?

 Long before narcissistic individuals invented selfies, and naughty boy’s where caught searching for ‘jumai’ on jumia and  impersonating ‘kongi’ on konga, shopping in Nigeria was championed by ‘iyaloja’s and inspired by iyalaje’s.

Fortunately for Alhaja Alake, she was the ‘trending’ iyalaje whose business acumen was as inspiring as her generous heart, she sold some of the finest and most expensive fabrics high society has ever witnessed, bargaining was a reflex action to her , and so was  her trademark gap-tooth  smile, blessed with a robust stature synonymous with ‘yoruba mother' (including my mother), high networth clients could not resist her charm at the famous gbagi market in Ibadan.

However , on this fateful Friday ,as she finished  her jumaa’t prayers , funke her shop keeper ran to tell her that the market was burning  due to a visible naked wire that caught fire on their side of the market,  she thinks her shop is also burning, with pandemonium everywhere, and a multi millionaira investment gone down the drain, iyalaje broke down in tears starring at her bleak future with her jaundiced eye and no insurance covering, all she had left was a will to try again,  and a retinue of emails from financial institutions ready to monetize her goodwill.