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Saturday 3 October 2015

BABA IJEBU AND THE FUTURE OF ONLINE MERCHANDISING.



                                 
“Despite the fact that I don’t have Scandinavian ancestors, playing in the snow and visiting the las vegas strip has always been my ultimate fantasy” says Lasisi a banker from one of the old generation banks who was sacked about 5 yrs ago, with a bleak future and a gloomy disposition staring at him with disdain, and frustration hanging on his droopy neck,  with clothes old and dirty, and his dark skin lacking wash while his  thin hair is  gradually falling out  of  his once cerebral scalp, his eyes looking  dreamy as if he has had a wrap or two of Indian hemp(cannabis)  as his feet  get tucked into old slippers of different colors.
Planning his next line of strategy that would save him from his current quagmire, he echoes the words “sure banker wetin be today number” as he attempts to get the attention of the premier lotto agent(baba ijebu) his refined pidgin at the obalende axis of Lagos raised lots of unanswered questions like “oyinbo o jawo mo o street ti take over” said a bystander at the pooling boot, some nostalgic goose pimples suddenly took over him  as the  agent repeated  more coherently and audibly the  numbers 1,1, 60, 61 and single 5.
After following Lasisi’s story closely, I couldn’t help but ask myself  how many people believe gambling can save them from their predicament  and how a  local much older gambling game  like kalo kalo  evolved into a more sophisticated Baba ijebu, and then online betting like sure bet, and merry bet which appeals to a more tech savvy audience. Can we then say we are in the “golden era” of sports in Nigeria?
 I also hope government would be able to capture value with an efficient tax system that serves these markets, and who knows in the subsequent future online merchandising  of local league jerseys using an E-payment portal like Verve, Pay Attitude etc  would become popular among the ruling class, with a visionary government in place,  I can say the future of online sport retail is bright.
Share your thoughts with me concerning  Baba Ijebu,  online betting and whether it  sends positive omen towards a bright future for football merchandising.



1 comment:

  1. Sport betting is here to stay. When the odds of winning are high and bookmakers are competing to monopolize the biggest bonuses, plus quick payouts... Nigeria has reached an era where integrity in business will be high priority.

    When one bookmaker messes up, you have another 20 something bookmakers to try. Personally Kokobet.com has stood out in my mind. First their brand is stronger than anything I have seen on the internet lately and their odds are great. My friends won tens of thousands which we spent recklessly because we knew we would win again. Baba Ijebu for ever... sports betting for ever. Skiborobo Skiborobo... Ooshay Baddest.

    PS: I think sport betting companies signed Lil Kesh, Phyno, Olamide, Skuki, etc

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